Think of The Newsletter as a Magazine – Every time you are thinking about writing a newsletter, think of it as a “micro magazine”. In terms of content, make sure that you are useful to the reader, but also have a relaxed tone and writing style. If you write subjectively, you can harm your credibility and if you write without doing a proper research on the subject, you can end up with a newsletter filled with incorrect information. Inaccurate and false information will offend and confuse your readers while damaging your credibility. Make sure that you provide various statistics, expert opinions and quotes to prove that your information is valid.