“Your reader must always be your main concern.” – Stephen King
Truer words have rarely been spoken.
Because whether you're writing a book, selling your product (online or in print), writing an email, or simply talking to someone, your primary focus should always be the person you're trying to influence.
Let's imagine you have an online business.
What you sell doesn't matter.
What does matter is how you communicate the value you're able to bring to your clients.
Let me show you an example of good vs. bad ways of influencing people.
BAD : “I want to be able to learn from someone like you. I believe I can learn many-a-things about how to grow my own business by learning from you. For example, I could listen in on your meetings, take notes , and then you could explain what you did so I can use that going forward. What do you say? ”
What did you notice?
It's all about “me, me, me.”
The person writing this is 100% focused on themselves and what they can get out of the interaction.
Let's use a good example so you can see the contrast between them.
GOOD : “I want to work with you for free.”
It's simple, straight to the point, and the who wouldn't be at least a little bit curious when people offer to work for you * for free. *
It's a subtle, nuanced point in your communication.
But that little nuance can be the difference between selling for thousands of dollars versus agonizing over why your latest email sales sequence bombed that you spent 14-days painstakingly tweak and modify.
The brutal truth is that people don't care about you.
But they DO care about what you're able to give to them.
Let me show an example of how to do this.
I call it the “Me, Me, Me Complex.”
Next time you write an email or a blog post, go through it with a fine-tooth comb, and look for all the instances where you use the word: “I.”
Every time you talk about yourself (ie, “I”), change that sentence to “you.” (You as in the person you're talking to.)
“I want to show you how I made $ 10k in 30 days.”
“You'll discover how to make $ 10k in the next 30 days.”
Again, it's a simple tweak in your communication, but it can make all the difference in the number of sales you consistently generate.