Many people receive marketing Emails. Unfortunately for the sender, a large number of those people either read a small amount of the Email (at the top) and then abandon it and delete it. In those cases, the Email was not compelling or powerful enough to hold the attention of the recipient.
Writing a persuasive Email
A marketing Email has a few different purposes. Not only is it informational but it is also supposed to be engaging. Of course, when you think of engagement, in this case, you are talking about engagement on business-related topics. In fact, you want to promote engagement with other people to the point where that engagement can help you to bring your business to the next level.
When it comes to writing marketing Emails, you want your Emails to be focused, genuine, and informative. If you aren't sure exactly how to write a persuasive Email that your recipients will not only open but also want to read from beginning to end, here are some tips that should help you.
- Show them your personality: Even though your Emails are written and you are not having in-person conversations, you should imagine that you are physically standing in front of the other person, engaging and being engaged. If you are able to wrap your mind around that concept, your Emails will be effective and compelling to the other person.
- Ensure that your subject line matches the body of your Email: The most important thing about your subject line is that it gives your reader a clear idea about what to expect if he or she reads on.
- Make sure that your content is concise and clear: The last thing that the other person wants is a long-winded Email that could have been half the length than it is. This point goes back to the focus issue. Make sure that your Email is focused throughout so that you don't lose the reader.
- Guide the reader effectively: You should give the reader the information that he or she needs in order to take whatever action you want him or her to take to connect with you.
- One Email probably won't be enough: It is a very effective thing to send a series of short, related Emails. Because of the fact that your recipients are busy people (just like you), you will probably get a more favorable reaction (and, subsequently, a more favorable result) if you send short, compelling Emails. Of course, it is important to keep in mind that you don't want to send them too close together. You don't want people to think that you are bombarding (or spamming) them. Otherwise, they may not be interested in reading your subsequent Emails.
Your communication should be spot-on
When it comes to the message (s) that you communicate in your Emails, you need to make sure that the language is precise and that what you want from the recipient is extremely clear. Otherwise, how will they know how to respond to you. Your message should include the concept of “What's In It For Me?” (WIIFM). It is all about solving the other person's problem. If you communicate that clearly and make the other person understand that you have the ability to help him or her, he or she will be willing to give you what you need. Another important point is that you need to ensure that your Emails are unique. Nobody will be interested in reading the same Email over and over again.
Writing persuasive Emails is an art form but it is also pretty easy to learn how to do. The truth is that you will want to include certain common elements in each Email; however, you will want to incorporate interesting differences as well so that you continue to engage the Email recipients. There are many ways to persuade the other person to read what you have sent to them as well as getting them to take whatever action you need (or want) them to take.