For the past decade, both small and big companies are dependent on the internet when it comes to advertising and marketing, and obviously, Google is leading. So when Google announces their new products and introduced new brands for their advertising products, we are all ears.
Google Ads, Google Marketing Platform, and Google Ad Manager are Google's new brands incorporating some mainstays for the benefit of the millions of advertisers.
From early June to July, Google will be introducing simpler brands and solutions for advertisers. So if you are planning to advertise on Google, read this article first and get yourself oriented on the changes that are happening in Google's advertising products.
It's Google Ads now
Google AdWords debuted in 2000 and served as a platform for running text ads on Google's search engine. Eighteen years later, AdWords evolved from a text platform to a platform that can support different ad formats like videos, apps, shopping, and more.
Now, its evolution has come to the point of rebranding Google AdWords to Google Ads for the purpose of simplifying its complex line of products.
With Google Ads, marketers can purchase ads across all of Google's properties as well as partner websites. So if you are a marketer, you can now easily reach people who are finding answers on search engines, YouTube, Google Maps, among others.
There's hardly a difference between Google AdWords and Google Ads but the good news is that the platform is more simplified and is becoming an automated interface.
But that's not all.
Google has announced the launch of their new advertising product made solely for small businesses.
Smart campaign is a new campaign type in Google Ads that brings a machine learning technology (that's AI right there) that creates ads. This allows the advertisers to identify the actions they are prioritizing, eg, phone calls, store visits, or purchases. This will help small businesses to first focus on running their business to stability without shedding too much effort on online advertisement campaigns.
Google Marketing Platform
The following products may not be familiar to small businesses, but if you are an advertiser for big international businesses, then eyes here.
With the bursting of channels, data, and formats, consumers are now very oriented on how they are being advertised to or identified as a target market.
Remember the privacy scandal that happened a few months ago? That's right. People are now aware that some of their private data are being used for advertising purposes.
That is why Google made another tool that puts privacy as the top priority.
They introduced the Google Marketing Platform, a collaboration of DoubleClick advertiser products and Google Analytics 360 Suite.
Marketers can do all their tasks in one place. They can now evaluate their customer experience, measure their optimized digital campaigns and other tasks in one place without compromising the private data of their customers.
Under the Google Marketing Platform, Google also introduces new products called Display and Video 360. These products bring together the features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. This means all departments can now collaborate in real time and execute ad campaigns in a single place.
Google Ad Manager
Automation continues its move up to managing advertisements on Google. Google Ad Manager is a complete ad platform that will help you maximize your earnings across the reservation, private marketplaces, and open auction.
Google Ad Manager also offers a single platform for delivering, measuring, and optimizing ads regardless of where your audience is engaging. This includes TV, mobile apps, and other platforms like YouTube or Google maps.
Ad Manager also helps you curate who can access your inventory and other programmatic demand.
Technology is changing, and sometimes it's too fast that we need to step back, look at the bigger picture, and start creating a way to simplify everything. Google is doing a great job on that.
Advertising on Google is a lot easier now, and the fact that they are focusing more on the welfare and privacy of consumers is a major plus point.