A product launch email details what you have to offer, and ideally gives a lot of reasons for your customers to purchase then and there – great descriptions, limited time offers and an enticing “click through” button. Do you have a new product to offer? That’s exciting! If you communicate in the right way, your customers will be just as excited to hear about it. A product launch email lets your contacts know that you have something new to offer, and gives them the opportunity to click through and see what all the fuss is about.