As a vehicle through which to share information, it is probably fair to say that social media is fluid and constantly changing. For younger users the “traditional” platforms such as Facebook and Twitter almost represent the establishment, and a bevy of new options provide fresh ways through which to disseminate gossip and share pictures and events in real time. From a purely business perspective however, Facebook remains a surprisingly user-friendly option for getting your product or service out there, and with a bit of imagination you can still reach audiences in their tens or even hundreds of thousands with little or even no financial outlay.