It is believed that one of the simplest ways for any brick and mortar retailer to enter in the ecommerce world is by getting listed on a marketplace. All you need to do is list your products on the platform and wait for receiving orders from the customers.
This easy process may look appealing initially but if you are planning to take your online business to the next level of success then some extra efforts are necessary.
If you are listed on a marketplace, you can not make efforts for promoting your products. Also you can't control the customers from posting bad reviews for your products. Ultimately, you are not free to make a brand value for your products.
Thus as an ecommerce entrepreneur, if you have long-term goals then the first thing that you need to do is build an online store.
Let's take a look at how the journey from a being a marketplace vendor to an online store owner can be beneficial.
Here are the best perks of owning an online store!
• Brand identity – The orders that you receive when listed on a marketplace are because of the reputation of that marketplace. The customers buying from a marketplace always have numerous options for shopping. Thus, even if your products are no longer present on the platform, customers might not miss them as they have multiple choices.
Once you build an online store, you can have an existence beyond the marketplace. You are free to design your online store according to your wish and also target the mobile users by creating a mobile app for your online store. As you stand as an individual store with a name, you can create a brand identity and focus on better sales rather than struggling to survive in the marketplace.
• Own customer base – Getting readily made traffic is one of the biggest benefits of a marketplace. However, that does not help you create a loyal customer base for your products. There are a number of marketplace vendors just like you listed on the platform with attractive products trying to survive the battle.
Creating a loyal customer base is one of the major factors that can ensure the success of an online store. Thus, if you build an online store you can easily have an access to a lot of information about your customers. You can keep them updated about all the latest products that you launch and work for higher conversion.
• Better marketing techniques for more profit – Marketplace sellers are not allowed to advertise their products and end up being a name among all the listed products only. Showcasing the best features of products becomes next to impossible for a marketplace vendor.
Owning an ecommerce store sets you free to explore various mediums of marketing your products. You are free to make the most of search engine optimization techniques, social media marketing, offline marketing etc.
Now that you are aware of the benefits of owning an ecommerce store, you can start creating your own online store. One of the most efficient and cost-effective ways to build an online store is by choosing an ecommerce platform. There are several ecommerce platforms that provide multiple features in their complete package. We are a DIY ecommerce platform that can help the non-technical users in creating an online store in an easy way.