Social media seems to have taken over, especially when it comes to marketing, but email marketing still remains to be among the best channels you can use to communicate with targeted audiences. With the right email marketing tools and software, this kind of marketing can bring great improvements in any kind of business. Below are some of the reasons why email marketing remains to be among the best you can select for your brand the industry notwithstanding.

1. It is very easy to integrate. This is in relation to other marketing channels you could have on your strategy. For instance, if you have social media accounts, you can quickly and easily repurpose the email campaign effectively to them too. It also makes it possible for other features like data collections to be maintained hence accurately measuring and tracking is achieved at the end of the day.

2. It offers character freedom. This is unlike other marketing options where you are limited to a certain number of characters to put your message across. With email marketing, you have freedom as to how short or long your content will be. You can easily choose to keep it precise and to the point or have it carry as many details as you wish without necessarily boring your readers.

3. Email marketing drives conversions. You can do this by including a strong call to action buttons so that readers are encouraged to follow the links bringing them to the relevant landing pages or any other web based asset you might want them on. You can achieve all kinds of goals related to increasing your revenue and sales with the right approach.

4. Personalizing messages is easy. The good thing about personalizing messages is that they become hard to ignore as far as your target audiences go. Email marketing makes it very easy for you to customize content so you address your contacts by their names so they feel engaged and like you are talking to them directly. You are in a better position to resonate with them this way and it is definitely something that would prove hard to achieve with some other channels.

5. It makes content optimization easy. This is made achievable by list segmentation, testing, and demographics targeting so that you identify what the best strategy, content and tone is for a winning campaign in the end. Optimized content brings better campaigns with better results as far as your returns go.

6. It offers sure delivery. This is because it is a free flowing kind of platform, ensuring that subscribers, so receive the content intended for them. The case is different when looking at search engines and social media platforms that come with algorithms which can filter content in relation to given metrics. This means that you can't be sure the message will reach your audience but email gives you this assurance and keeps you in regular communication with the audience.

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