Email marketing tools can be defined as the tools used by marketers to create, test, optimize and send as well as report email based campaigns. A tool can be specific to functions like subject line generator or it can perform multiple functions to make the process of putting the campaign together so much easier. Considering that the competition will forever be there, the best any business can do is come up with strong marketing strategies and utilize all available options to stay afloat of the competition.

Using the best email marketing tools can help you create an email campaign that brings good tidings to your business. But will so many marketing tools available in the market, how do you decide which one is best? Here are a few questions that can help you find the best tool for your email campaign goals.

Is it simple and intuitive?

The last thing you want is to end up with a tool that is too complex for you to use. You should actually not need any technical knowledge to be able to use the marketing tool. The tool or tools you choose to use should be easy to understand and use so that you take minimal time on your campaign and focus more on it as compared to being stuck with technical functioning details.

How are the templates?

Templates make some of the most useful aspects of putting together a marketing campaign. Your marketing tool should feature a variety of pre-designed templates that you can use. With such available you will be able to create invitations for your events among others. They should also be easy to change or create depending on what you feel is best for your campaign. A tool that has an image editor will make it very easy for you to modify or create templates to match your preferences. Still on templates, the tool should offer responsive templates so that your content can be viewed from any given device without losing its quality.

Can it configure your personal domain?

An authenticated company domain is so much better when sending out emails because it displays security and integrity. Your customers and potentials will feel more compelled to read the email contents with this kind of a domain; it gives them confidence and trust in your brand hence you will enjoy a response rate that is greater. It is therefore of importance that you choose a tool that makes it possible for you to set up a domain or create it to optimize delivery of emails and campaigns.

Does it make database segmentation possible?

Not all your email marketing content will appeal to all your contacts. Some contents will be as good as the gender, age, interest and geographical location of the email contact lists you have. You therefore need to ensure that you segment your email database properly if at all you are to send relevant content to the relevant contacts. This is something that your marketing tool should help you do.