Setting up an eCommerce website isn't the end of the work that needs to go into it. To ensure that it remains optimized and performs highly, effective maintenance is essential. A website should be considered an ongoing project, especially in the highly competitive and fast paced eCommerce industry.
Understanding the ongoing requirements that a website needs is crucial for growing your business and customer base. We've identified the six key areas that you should be considering regularly to ensure you get maximum value from it.
Monitoring customer journey
Understanding how your customers move through and interact with your website should be considered essential. It can help you understand where you're losing customers in the sales funnel to devise improved strategies. It can also identify where your efforts can be focused in terms of product development and marketing, allowing you to yield better results.
Do you currently seek feedback from your customers? Trends and technology change rapidly, feedback helps you assess where you need to make changes across your website to reflect this. Request feedback on various aspects of your businesses to inform how your website looks and operates. Listening to your customers can help take your business to the next level by helping you provide solutions.
Keep security up to date
Security is a huge issue within the eCommerce market and security updates should be performed as part of your routine tasks. Ensuring that you stay on top of security challenges not only improves your business in terms of reducing risks, it can give consumers the confidence to make a purchase by offering safe payment options.
Ensure you have a SSL
As part of your security updates, make sure that you have a valid SSL certificate. It's the standard technology for encrypting data and should be considered a fundamental part of your eCommerce maintenance procedures.
Monitor your website speed and accessibility
Consumers today expect speed. If your website takes too long to load, they'll simply head somewhere else. Poor speeds can be caused by several different web design aspects. If your website is taking longer than a few seconds to load, it's to look at the reasons behind it, such as images that are not optimized, inefficient sever hardware, or code. Make checking your speeds one of your regular activities.
Use Google Analytics
Google's algorithms are continuously being developed and how you perform on these indicators has a direct impact on your business and website traffic. Staying up to date with the latest SEO trends and investing time and resources into implementing them across your site is a critical eCommerce maintenance step.