Bulk email is a type of email that you send to several people at a time but here is what happens when you send bulk emails.-
1. Risk of being spammed
2. Sounds like a promotional email
3. Not relevant to most of the people
4. Risk of un-subscriptions
5. Time consuming
So, you want a solution to overcome these problems?
Is bulk email marketing dead?
You may have heard that bulk email marketing is dead, but is it true?
Well no, but yes if you are doing it in a wrong way then it's surely dead and not only bulk email marketing if you are following the old practices even email marketing itself is dead.
The world is evolving and things in it will be considered as dead if they are not evolving.
Consider iPhone as bulk email marketing and remember when apple introduce iPhone 4 people were crazy about it right? … but what about now? … they prefer latest versions on previous versions.
Imagine if apple wouldn't introduce later versions then we must be saying iPhone is dead, won't we ?.
So is the case with bulk email marketing it's not dead at all but the old methods of bulk email marketing are dead … So stop following the old methods and practice the new proven methods.-
Let's learn about the right methods and practices of bulk email marketing–
1. Choosing the right bulk email service provider
Email service provider is hot topic these days because service providers are serving their facilities to millions and millions of businesses, bulk email tools are one of the facility those service providers offer and there are many more just as automation tools, drag and drop email creators, plenty of premade templates, analytics and many more, after all they are email service providers which means they promise you providing all the email marketing facilities, and some of the softwares actually do provide those facilities, Moreover service providers are easy to learn and they save time in a huge amount.
But whenever we think of email service providers, a question pops up about which service provider is worth choosing, there is a huge amount of email service providers but honestly on a serious node only a few are worth looking while others have lots of draw backs and limitation, you can try some email service provider with high ratings.
2. Building targeted mailing lists
Bulk email service providers will do almost everything for you but there are certain thing you will need to do by yourself and list building is one of them
The reason of building mailing lists is to collect emails of those people who are actually interested in what you sell and they are always active on the internet
There are plenty of ways you can collect you email lists but we are going to mention some of the effective methods.
A. Offer the button to join your own mail list
Place a form on your webpage asking the users subscribing your mailing lists, place some information prompt fields ie Email address, name, country / city / state and criteria of interests … A simple form asking email address is recommendable because it doesn't need to much efforts to fill in and subscribe.
B. Facebook fan page
Facebook fan page is another way of getting mailing lists, simply ask the users like your Facebook page and there on fan page you can place a subscribe CTA for subscription, there is a huge amount of people using Facebook everyday and they love Facebook interaction if your company is active on Facebook giving lots of offers to the fans then bring those fans into real business.
C. Paid ads
Another effective way of getting mailing lists or making your brand famous is using paid ads, Google AdWords are the most famous and Facebook also offers an advertisement plans and they call it Facebook business.
D. Buying mailing lists
This is the least recommended because it has some drawback like spam email lists and non suitable mailing lists, but it also works for some users if it matches with their business.
Note: We recommend collecting mailing lists by genuine methods like first three in the list ‚
3. Time management
You are sending emails in bulk to thousands of users and if your timing is wrong then all the efforts are being wasted.
There are lots of researches and surveys about what time most of the people check their emails and what type of people are more connected to the mailing services.
One of the survey tells us that most people open the emails they received at the beginning of the week ie Monday-Friday and number of people opening up there emails on Saturday and Sunday is very small as compared to week days.
While the timing of most of the emails being opened is around the mid day during the lunch break.
But type of your email also matters, for example if you are sending a coupon to your subscribers and you know most people do purchases on Saturday then Saturday morning is most suitable.
On the other hand suppose people like to sleep on Sunday then announcing your new product is surely going to be ignored, so manage your timing by figuring out very details of your business.
4. Think about giving benefits
Your subscribers are your everything, they are going to take your business to the next level but first you need to attain their loyalty and if you only think of your business and don't care about your subscribers or clients then you are not gonna attain their loyalty for sure, try thinking the other way and benefit them with you every email once you got their attention and successfully attain their loyalty your business is gonna grow automatically.
I'm going to give you two examples neither one is good or bad but one of them cares about people and the other one doesn't.
You got an email about latest products from a big company and they look really cool in photos.
They say “Don't miss the chance of getting our latest products”
You got an email from another company also selling their latest products but they come with a different approach that makes you feel it's you.
They say “Don't miss the chance for having 40% off special Friday discount on our latest products”.
Well, which one would you like to choose ?, obviously example 2 because they are offering you 40% off on their latest products.
Got the point? .- we recommend thinking about the people first and try giving them lots of benefits.
5. Email quality and design matters
Your email design is your identity in the email world and if it's not beautiful and attractive it is not going to get enough attention, although strategy is the most important thing but if you practice good strategies and have beautiful email look then you will appear like a brand.
I saw some companies sending emails with no style at all, either they are copying others or they are just not paying attention to the email look and in both ways it's a week marketing technique.
Making your emails look better doesn't mean how beautiful they look, it rather shows how organized and serious you are about your company or brand, your emails not only be appealing but they should look appealing as well, consider it as inauguration and yes it is that important.
Also keep your designs simple, short and easy to read and follow, don't over beatify them so that they don't get complex and nearly hard to read for the readers.
Making your emails mobile friendly is also very important as 69% people open their emails on smart phones 4 times a day according to the recent research.