Whether you're re-launching a product, starting a business, or strategizing a new digital marketing plan for next year, understanding the fundamentals of digital marketing is essential to your success.
For marketers at small businesses, solo-marketers or those working for a large corporate team, digital marketing tactics will help your organization get found online by the right people to attract, convert, close and delight with your products and services.
So What Exactly is Digital Marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
From your website itself to your online branding assets – digital advertising, email marketing, online brochures, and beyond – there's a huge spectrum of tactics and assets that fall under the umbrella of digital marketing.
Here's a quick rundown of some of the most common assets and tactics:
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media, and reviews)
Online brochures and lookbooks
Branding assets (logos, fonts, etc.) common assets and tactics:
eBooks and whitepapers
Being a newbie marketer, it's obviously scary for you to rely on a new technology you're stranger to. But, We are telling here four compelling reasons why you should dispense a part of your marketing budget for digital marketing.
1. It Helps To Pitch Those Who Are Interested
It propagates methods and solutions that help to target your customers on the basis of consumer demographics, behaviors, interactions and several other segmentation. Using paid search, you can create adverts that target those audiences who are affluent enough to buy your product. Though I won't predict 100% percent success rate for paid search or PPC, the result it delivers will be better than the traditional methods you've used so far. If that interests you, choose any of the popular platforms like Facebook ads, Google Ads and Twitter ads to see your business grow.
2. It Helps To Find, Test and Evaluate
It helps you come up with a more effective marketing strategy for your brand. Even after execution of the campaign, you can measure its performance like that traffic it got and conversation happened using analytics tools such as Google Analytics and Facebook insights. From planning to performance reporting, the tools let you measure the results precisely.
3. Create, Change, Create, Change … and so on
Can you change a newspaper or radio advert if you notice ambiguity in the first place or feeling it weak enough to serve the purpose? Absolutely not. With digital marketing, you can do it. You can edit or rewrite a blog / article or review written to promote a campaign even after getting it published. Similarly, the online ad campaigns made for Facebook and other advertisement platforms can be run, stopped, or modified at any point in time. So, the advantages are visible. Test your campaign and keep experimenting until you end up with the most effective marketing campaign.
4. It's Interactive. Ask Feedback and Improve
Another benefit of having digital marketing methods on board is that you can begin and moderate two-way communication with buyers. Digital marketing enables two way communication with outer world and helps to gain insight how audience is responding to your campaign. For instance, marketers can participate in group discussions running across the social network groups & communities, and can discuss in detail about their products and services on offer.