Let’s get right to it.. Or should we??? OK, what so makes a good subject line?

First of all don’t come out of the gate too strong, it isn’t a good idea. Think about why you would open an email with the subject “I would like to sell you something”? That message is getting sent straight to the junk folder.

Capturing your audience to engage with your marketing content is a common problem when it comes to email marketing. An email is only as good as its subject header. With fewer than five seconds to convince a recipient to open an email instead of deleting it you must give your email subject an edge.

The main goal is to get people to open your emails. If your email doesn’t get opened, everything in the body of the email is for not and will never be read. To boost your email open rates, here some ways to make your email subject lines are effective.

Creative Email Subject Lines vs Clarity Email Subject Lines


  • It’s finally available
  • Your Mom will love this
  • I told you so

Creative subjects provide an enticing approach to the reader and can spark curiosity


  • 10 Free Marketing Software Downloads
  • 4 of 5 Online Businesses use Email Marketing
  • 3 gift ideas for Mother’s Day

Email subject headers with clarity give the reader a solid idea of what the message contains.

Do you want your emails to end up in spam? Below is a list of words to “skip” when writing your emails so they do not end up in the junk or trash.

  1. Percent off
  2. Reminder
  3. Help
  4. Buy
  5. Clearance
  6. Earn $
  7. Make $
  8. Earn
  9. From home
  10. Biz
  11. Cash
  12. Claim
  13. Collect
  14. Income
  15. Get out of
  16. Increase your
  17. Prescriptions
  18. Free
  19. Millions
  20. Urgent
  21. Dear

How long should the subject be?

Shoot for less than 50 characters. Making the subject line longer runs the risk of having the end get cut off even more so if a recipient is using a mobile device to check the email. Give the reader a reason to buy and a sense of urgency. You need to make the recipients feel they absolutely must open your email this very second.

Urgent email subject headers

  • Buy One Shirt and We’ll Give You Two More – Today Only
  • Double Your Savings – If You Purchase by Midnight
  • 5 Tips for Doubling Your Summer Sales – If You Start Today

Consider which types of headers would turn you away, and avoid using them. Make it your goal to engage your recipients with clear subjects that communicate that the valuable information they seek is a mere click away.

Did you know?

It is highly recommend to use a professional email marketing software with features like – spam score checker: what this does is instantly scan your message and help you best correct any issues that might get your message blocked or sent to the spam folder. It will scan your subject headers and content body so you can be sure your emails will be delivered.