With all the different kinds of ways you can market your product or service, one of the best ways to do this is through good old fashioned email. It's a great way to market without spending a ton of money, and keep track of what audience you are targeting towards. But more often than not, most emails are simply waved passed and ignored, ending up in the ever-increasing void that is the internet. With these tips, you'll find that your customer count will get larger and you will have a much larger subscriber count.
1. Make it easy to subscribe to emails – It may seem tedious, but it pays to have a subscriber form everywhere you possibly can. If you run a blog, post it there. If you run a website, have it at the end of every possible page. If you run social media groups, have referral and signup links everywhere you can. People won't subscribe if you don't have an ease of access, and if it's difficult to sign up, then its obvious that your business won't be booming with customers.
2. Make easy to unsubscribe – If you make it easy to subscribe, then unsubscribing should be just as easy for clients. If clients decide that they no longer want your services, then don't make it difficult for them to opt out. It may feel like you're cutting the conversation short, but if your e-mails are reported as spam simply because a client couldn't unsubscribe, then it will just spell more issues in the future for your business.
3. Make sure subscribers know what to expect – Whether you run a blog or a business, it is always important for your subscribers to know exactly what to expect. When you gain a subscriber, it may pay off to send a welcome email. This makes sure that they're aware of what they're getting themselves into. If you specifically market baby items, then make that clear when people sign up. Customers won't subscribe if they are constantly sent the same stuff over and over again, so be sure to mix it up now and then, but keep it so that your customers know what they're signing up for.
4. Make it mobile friendly – This tip should be a given. Statistics show that over 60 percent of emails are dealt with through handheld devices, including smartphones and tablets. If your emails are friendly to these devices, then your customer base has already become much bigger than you anticipated. If your emails aren't optimized for these kinds of devices, then odds are that you're going to miss out on a massive number of subscribers, lowering your client count by margins.
5. Encourage customers to reply – Largely unlike old fashioned paper mail, email provides a large opportunity to open a world of meaningful conversations between both parties. This can lead to gaining one more valuable subscriber, and in some cases, business partners. Simply loading up your emails with information and sending them out can sometimes end up being a bit of a bore, so make your emails fun and entertaining to read, most likely securing another person to add to your client list to market toward.