Whether you have just started your eCommerce site or you’ve been running your business for quite some time, the key to success is reaching out to your potential customers. But, there’s a question though – Why would your customers buy from you rather than from the bigger merchants? You probably have the answer to that question already. How successful have you been in spreading out those words? It takes time. So, till your site becomes popular, you’ll need to increase your selling channels. You can and you will increase your revenue stream by adding the sales channels if you just step up to it.