I know a lot of you are curious about email marketing. What it is, how to do it, does it still work in 2019. I figured instead of my little articles, I'd put together a more complete resource answering all your questions.
This article will focus on what it is and why you want to do it.
What is Email Marketing?
Email marketing is using simple, plain old emails to sell your products and services. It can be as simple as emailing people about your offer, or a complex, multilayered, finely tuned system. For now, let's keep it simple.
Let's say you have an offer. How do you use email to get it to people who might want it?
You could send unsolicited emails to people. It's tricky – people don't like being spammed – but it can work.
Or you could get people to come to you. On your website, ask people to sign up to your email list. You can then send them emails about your offer.
Both have pros and cons.
And both need to be done well – otherwise, you'll be spinning your wheels and getting nowhere.
But that's okay. After all, that's why you're here.
Does Email Marketing still work in 2019?
Short answer: yes.
Plenty of people will tell you email is dead. They'll say Facebook killed it off or whatever. They've been saying stuff like that for decades, though, and the stats don't back them. Despite all these new platforms, email is not only surviving, it's thriving.
There are more than 3.8 billion email users today. By 2022, this is expected to grow to 4.3 billion. That's a tasty market – bigger than any social media platform.
Email volume also trends upwards. In 2017, 269 billion emails were sent a day. By 2022, that's expected to reach 333 billion. So, yes, people are still emailing each other.
But most importantly:
The return on investment for email marketing is rising, too. In 2018, every dollar spent on email marketing yielded $ 32.28, an increase of $ 2.25 over the year before. Not only does it pay off, that payoff is increasing.
The Secrets behind Email's rise
Email has many advantages over social media:
It's personal. On Facebook and Twitter, you're bombarded with ads you don't want. With email, any ad you don't want probably heads straight for your spam box. You control your inbox and who can send messages to it, something social media tends to lack.
Your email list is yours. Social media can shut you down without notice. Think that only happens to racists? Think again – enough outrage (real or manufactured) against you will see these platforms shrug and abandon you. If that happened, you'd have to start over. But with email, even if you're banned (which is highly unlikely) you could take your list to another provider.
It's useful. Sure, we probably receive too many emails these days. It still remains one of the best ways to stay informed and stay in touch.