What Is Content Curation?
Content curation is the process of finding and providing 3rd party content that is relevant to your buyer persona or audience. You, the curator, find the best and most trusted content from sources on the Internet and then share it with your followers on social media platforms or via email marketing.
Why Is Content Curation Important to a Solopreneur?
First, as a Solopreneur (Coach, Consultant, or Freelancer), you don't have a marketing department full of content creators. You ARE the marketing department. To have a well-rounded Content Strategy, you need to use Content Curation. Curating content reduces your workload. You can provide value to your audience without spending hours generating 100s of blogs.
Second, content curation helps build your Personal Brand. As a content curator, you become the filter and expert resource on specific topics or themes that add value to your prospects and customers. You find content, read the content, and write a few short insights on why it's relevant to your followers. Then share it with them. By providing small and relevant insights on the curated content, you can build brand authority over time.
Third, you learn! By curating and reading the content, you stay abreast of all the trends, topics, tools, and news within your area (s) of expertise. It's a win / win scenario. You learn, and your audience learns.
Fourth, it breaks up your sell, sell, sell strategy. People are tired of getting slammed by sales pitches all day. If you over-promote, your audience will unfollow you, ignore your emails, and stop visiting your site.
Where Can You Share Curated Content?
Content Round-Up Blog Posts – Pick a theme relevant to your audience. Let's use “Email Marketing.” Now, find five good, but different articles on Email Marketing. Read each article. Write a short paragraph summarizing the article with your twist on the key insights. Hyperlink the articles and provide the correct attributions. Boom, now you have a value-add blog post that you can share with your audience on social media as well.
Weekly Email Newsletter – Just like the Round-Up Blog Post, first find relevant content. Then, organize the content within your newsletter. Next, provide context or your insights. Last, send it off to your email list. You can include curated content alongside your content. Or, you can send this as a separate Content Round-Up email. The option you choose is up to you.
(Note: Your “theme” doesn't have to be as narrow as “Email Marketing.” Just make sure to organize the curated content around a topic and not a random slathering of unrelated articles.)
Social Media – Of course, you're going to share curated content on your social media platforms. Social Media is the obvious one! As you curate the content, share it with your social media followers. Don't forget to add your insights as well. One more thing, highly consider tagging the author or company in your post.
What Tools Can Help Me Curate Content?
Pocket: Install Pocket's browser extension and app for easy curation. As you read an article, save and tag (categorize) it for future sharing ..
Twitter Lists: Twitter can be horrendous. Create Twitter Lists to organize the accounts that you follow. By using Twitter lists, you can save or retweet great content provided by those you follow.
Scoop.it: Select a topic and Scoop.it not only generates the most relevant articles to view and share, but also includes complementary topics and other Scoop.it users to follow
Feedly: Use Feedly's free option to aggregate news and articles to share with your audience on social media or email.
ContentGems: ContentGems scans hundreds of thousands of articles from the best online sources and presents a stream of relevant content
Now that you have the basics of content curation down, get out there and start sharing awesome content!