Email marketing is still considered the most effective online marketing technique. It’s effective because you’re sending messages to people who have shown an interest in your products and services and given you their permission to send information to them.
Email marketing enables business owners to take their products and services directly to their prospects and customers rather than waiting for them to visit their website.
But there is a skill to getting you the results you want from email marketing so that you’re not regarded as a nuisance, or even worse, spam. Here are 5 ways to make your email marketing more effective.
1. Create A Marketing Funnel
A marketing funnel is the course of action that a potential customer will go through from the time they supply you with their email address to the time when they purchase the product. You need to put in place a sequence of marketing emails that will build a relationship with your prospect so that they come to know, like and trust you.They will then be ready to buy from you.
2. Have An Opt-In Page and Sales Page For Each Product
Don’t be dependent on one general email opt-in page or sales page to build your email list or sell your products. People within your target audience will have different needs. Look at your opt-in pages and sales pages from the point of view of your customer and answer the questions and concerns they might have.
3. Have An Email Database List For Each Product
Develop an email database list for each product or service that you offer. Don’t bunch everyone into the same list. At the very least you will want a general email list for people who visit the front page of your website and then a list for each product you sell. Remember to name your lists correctly so that you know where to send your messages based from where the audience joins your list.
4. Create Follow-Up Messages
An autoresponder is a vital piece of software that you’ll need to make your email marketing effective. Your autoresponder can automatically send out messages to people who sign up to your list, regardless of the time of day or where they are from. These follow-up messages explain the benefits of your product or service to your prospect and will contain a link to your sales page.
5. Send Broadcast Emails
A broadcast email message goes out to all or a chosen segment of your entire database, regardless of when somebody joined your list. It’s an excellent way to tell your subscribers about exclusive events, special offers or a new blog post or article on your website.